IDEO’s perspectives never cease to amaze. What are some “blindingly obvious” things you can do to immediately make the customer experience better?
All posts tagged TEDTalks
What is Motivation?
In his book, “Peak: How Great Companies Get Their Mojo From Maslow,” Chip Conley describes how the great companies are the ones able to go beyond satisfying base needs (survival and security) or satisfying intermediate needs (relationships, sense of belonging), but rather, the ones that go deeper to provide a workplace and customer experience that ...
Starting with the Why
This TED Talk is great. Simon Sinek describes how it’s not what you do, it’s why you do it. People don’t buy what you do or how you do it, they subconsciously buy what you believe. It’s about first appealing to a Vision; “Be in pursuit of a dream,” he describes. For example, Zappos. Their ...
Seth Godin on “Standing Out”
Thought-provoking video here from Seth Godin on an alternative to the traditional ideas and methods of Marketing. His main idea: “Those that can spread ideas… win.” Nowadays consumers have so many choices that ignoring messages is extremely common. Godin suggests that companies should stop just communicating the facts, features and benefits about their own products ...
Fgm1477: One guy it is not a company. Apple goes beyond steve...
Ricky Arriola: Brilliant discussion team! Time will tell!...
Jerry Carducci: Core to the issue of poor customer service is that companies really do...