We know Apple is certainly a powerful brand. Some even describe it as a “cult” brand, given the immense degree of loyal following that its Apple “geeks” have for all things Mac, iPod, iPad, etc. InterBrand valuated Apple as the 17th strongest brand in the world last year, worth over $21 billion. Yet the events ...
All posts tagged HBR
Examining the true value of Groupon
Here’s an insightful interview (and corresponding Harvard Business School research study) examining the true value of Groupon. Which types of businesses do Groupon (and other discount voucher services) lend themselves more toward? Do the less measurable benefits (word of mouth and “buzz”) make up for the losses incurred by not charging full price? Are the ...
Luxottica’s New Customer Experience
Take a look at what Luxottica is doing for their customer experience. They provide a concierge, wind tunnels and treadmills to allow people to test athletic eyeware in real-world situations, and even have cameras in their mirrors so that their customers can snap a picture and share it on Facebook to see if their friends ...
Fgm1477: One guy it is not a company. Apple goes beyond steve...
Ricky Arriola: Brilliant discussion team! Time will tell!...
Jerry Carducci: Core to the issue of poor customer service is that companies really do...