All posts tagged Best Practices

How to Lead Clever People

Leading Clever People

With the growing complexity of our global economy businesses are now doing everything they can to build an organization full of clever people. A recent McKinsey study suggests that 70% of the new jobs created in the United States over the past decade were ‘clever jobs,’ meaning they involved complex tasks, complex interfaces between tasks ...

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360 Degrees of Customer Service

CI_InnovativeCustomer

The traditional model of customer services is broken. Customers are more knowledgeable about alternative products, more likely to encounter positive and negative reviews of products (thanks to the Internet) and altogether are less loyal than ever. So how does customer service need to change? Everyone knows the story of how the internet has changed communication. ...

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Innovation in the Nonprofit world

GiveKids_CI

The story of Give Kids the World begins with innovation, an idea that was brought to fruition. Amy was a little girl who was dying of leukemia. She had one wish – to visit the theme parks in Orlando. A respected Orlando-area hotelier heard about Amy’s wish and arranged a complimentary stay for her at ...

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YouTube Marketing Secrets

YouTube Marketing Secrets

I recently attended an event hosted by Illumedia and learned about YouTube marketing. They let the audience in on a few secrets, and I would like to share what I learned: Ever wonder just how big YouTube really is? Advertisers spent $2 billion on YouTube in 2010. This figure is expected to reach $7 billion ...

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5 Things Companies Can Learn from Food Trucks

FoodTruck

Over the past couple years, gourmet food trucks have exploded onto the scene in almost every major American city. From organic food at The Green Truck, to Korean tacos and Kogi BBQ, consumers have responded in a big way. While some view food trucks as a passing fad, a recent study by Technomic shows that food trucks ...

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