Collective Inktelligence

Congratulations to Curt Berry!

by Alex Buznego on January 31, 2011

Congratulations to Curt Berry, president of F. Curtis Barry & Company, on his work as one of three expert witnesses in this landmark case. A step toward a huge win for our industry!

From the Desk of F. Curtis Barry & Company

January 28, 2011 — The Direct Marketing Association (DMA) is pleased that the Federal District Court in Denver agreed with us that we would likely prevail on our claim that the Colorado Reporting Law violated the US Constitution. Now our members (and non members alike) need not comply with this unconstitutional law. DMA will continue to press forward in the law suit to have the law definitively declared unconstitutional. Only DMA is in a position to lead the fight against this sort of legislation and we are proud to represent direct marketers, and particularly our members, in this law suit.

Curt Barry, president of F. Curtis Barry & Company, was one of three expert witnesses in this landmark case. Curt wrote an expert opinion working with Brann & Isaacson to identify what the regulations meant to retailers and direct merchants in terms of changes to customer service, Internet and fulfillment systems; notification to customers, costs associated with complying meeting this regulation and key issues such as privacy, sales impact etc. The case is not over, but this is an important milestone and suspends enforcement of the law. We are excited to have been part of this case so critical to our industry.

Alex Buznego

Alex is responsible for creating and executing all Marketing strategies, including Brand Management, Interactive/Web 2.0 Marketing, Public Relations and Social Marketing initiatives at Inktel Direct. Alex’s past experience in Marketing includes time with the Miami Heat, as well as experience in the nonprofit sector as Director of Development for Roots of Hope. Alex holds a Master’s of Business Administration Degree in Marketing and Finance from the University of Miami, as well as a Bachelor’s of Arts in Philosophy, Political Science and Economics from the University of Pennsylvania. Alex has been with Inktel for two years.

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